博客來精選推薦STARBUCKS：The Brand, the History, and the Global Vision
STARBUCKS：The Brand, the History, and the Global Vision
台中水晶店STARBUCKS：The Brand, the History, and the Global Vision 評價
網友滿意度：
努力努力~~ 就算上班只有領死薪水
但是加值自己另一個實在的方式就是讀書了!!
當然還有很多原因是為了要考試啦XD
雖然讀書考試真的很辛苦，
只要一想到未來還有機會
可以參與外派的工作
我就又有鬥志了!!!
跟大家推薦讀來相當上手的
STARBUCKS：The Brand, the History, and the Global Vision
整體的編輯跟內容相當清楚豐富~
推薦給想進修努力的大家噢!
一起加油吧!!
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STARBUCKS：The Brand, the History, and the Global Vision
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透明的刑法解題書 |
商品訊息功能:
商品訊息描述:
日本早稻田大學商學院大瀧令嗣教授與陳彥夫、王姵嵐合著的本書，很有系統針對星巴克咖啡的起源、歷史、策略和品牌經營的商業思維，做了非常深入的研究，這本品牌策略研究的專書，做為商戰策略的思考研究，是商學院的必讀著作。
Waseda University Business School Professor Reiji OHTAKI, made studies of international business for several decades for the world's leading coffee chain stores Starbucks ─ did a series of studies related to Starbucks brand stories, the globalization model,the strength and the key successful factors.
This book introduced Starbucks business in America, Starbucks business in Europe, Starbucks business in Japan, Japan Starbucks concept store strategies, Starbucks US social media business model. This book also has depth analysis and comprehensive integration. In addition, leadership studies are also highlighted in the book.
Professor Reiji OHTAKI, Aon Consulting Japan Director, Economic Development Board member of Singapore, with hisexperience, contributed the book and provided considerable big picture view of Starbucks.
商品訊息簡述:
- 作者： Reiji OHTAKI, Yen-Fu Chen, Pei-Lan Wang
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新功能介紹 - 出版社：翰蘆
新功能介紹 - 出版日期：2015/03/09
- 語言：英文
STARBUCKS：The Brand, the History, and the Global Vision
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